What are the biggest challenges and attractions with my project?

Asking this question will enable you to have upfront and important discussions with the design team before engaging them.

Three reasons why we love this question are:

01

It is vital to understand if the design team are foreseeing any challenges with the project so you can have an upfront discussion with them about how they intend to work through those challenges before getting started. If they are foreseeing challenges but are not able to discuss potential solutions, it may show a lack of experience in your type of project and could be a red flag.

02

Knowing the attractions they have if any to your project will enable you to see how excited and keen they are for the project. Engaging a design team that are passionate about your project is crucial and will make a meaningful difference to the end result. If you feel like the designers see your project as just another job, that may be a sign to keep looking.

03

The way the designer answers this question will give you an insight into how much time and energy they have spent thinking about your project. It will give you a window into how they are thinking about it and reveal some important information about whether or not you should hire them.

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint-Exupery